Jōetsu

About Jōetsu

Joetsu, a charming city in Japan's Niigata prefecture, is a must-visit destination for its natural beauty and rich cultural heritage. A standout attraction is the Joetsu Snow Park, a world-class ski resort that offers breathtaking views and thrilling skiing experiences in winter. One unique thing that travellers love about Joetsu is its scenic Lake Nojiri, a tranquil oasis surrounded by lush forests and picturesque villages.

The best time to visit Joetsu is from December to March for skiing and winter sports, or from April to October for hiking and cherry blossom viewing. For first-timers, a practical tip is to try local specialties such as Joetsu's famous rice and sake, which can be savoured at traditional restaurants and bars in the city's historic centre.